SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
The simple answer is no, a search engine submission isn’t necessary. The majority of search engines, notably Google, crawl and index pages by following links. By that logic, a single inbound link from any previously indexed page will identify your page to the engine.
What’s The Deal With Paid Search Submissions?
Many SEO companies offer paid search submissions but beware: It doesn’t cost a penny to get indexed by the major search engines. And it shouldn’t cost you anything, either. In fact, you don’t even need to submit your site to search engines.
Can Any Inbound Linking Hurt My Ranking?
The answer is clear and simple: No, inbound linking cannot hurt your search ranking. If inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.
Are Blogs Good for SEO?
Whether blogs are good for SEO purposes is actually irrelevant--the content is key. Blogs are simply publishing platforms. Having said that, the ability to produce high quality content on an ongoing basis can be made much easier by leveraging blog software - especially for the for non-technical user.
How Do I Make My Site Search Engine Friendly?
The best way to make your site more search engine friendly is often to simply add more text. The content must add value and be on topic, but the addition will create a new set of keywords and phrases for the search engines to crawl. Think of these terms as new ‘gateways’ for the engines - the injection of text will provide new doorways for traffic.
More about SEO:
Inbound linking is very important. In fact, acquiring back-links may be the most important thing in SEO. Nonetheless, a website owner shouldn’t have to “scout” or “hunt” for links. If the presented content is interesting, useful, and/or important, there is a natural tendency among web users to share information.
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