Today’s businesses want to connect with their audience in a highly personalized way while staying on budget. Most businesses these days rely on email marketing for their newsletters and marketing campaigns. A majority of new businesses use email marketing to get the word out about their product or service to their target market. Email marketing can be a great tool for businesses to grow. But how can a business grow with email marketing? This blog will show you how email marketing can help your business grow.
Email Marketing has Larger Reach
Nowadays, Email is one of the main factors of the web and anybody who online has an active email address. While this might seem surprising at first, think about your own online behaviour: When you sign up for a website, you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account.
So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
Email Marketing delivers Your Message
Recently, businesses are willing to choose email subscribers every time instead of other channels.
There are two key reasons:
First, 90% of email gets delivered to the intended recipient’s inbox. If you send an email campaign to 5,000 subscribers at least 4,000 of them will receive it in their inboxes.
Secondly, your email subscribers have explicitly told you they want to hear from you when they sign up for your email list. Email is proven to ensure your audience gets your message.
Email Marketing Drives Conversions
When it comes to conversions, there isn’t a more powerful channel than email. In fact, the average click-through rate of an email campaign is around 2.5% (of total recipients), better than other channels (Twitter CTR – 1.64%). This means you are more likely to get someone to click through to your website via email.
Email Marketing has a Higher ROI
Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3600% return on investment for businesses, and for every $1 spent on email marketing, the average return on investment is $36. It’s clear from these statistics that email is a cost-effective channel for businesses.
Email Marketing is an Open Platform
Over the past few years, many brands have invested millions of dollars into buying large social followings in order to be able to communicate and engage with an audience.
But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the number of followers who will see a brand’s post, unless those posts are paid advertisements. This practice has become so prevalent that most brand followers will never see the posts in their News Feeds.
Email isn’t controlled by any one particular entity. It’s an open communication platform and there is a multitude of services that provide access to send and receive email. If you invest the time and money into building and cultivating a great email list, your subscriber list will be your own asset. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.
As a business person, you have many channels available to reach your audience, but with limited time and resources, you need to prioritize your efforts. For the many reasons listed above, email marketing is the most effective channel to attract, engage, and connect with an audience to drive sales and revenue for your business. So start using email marketing for your business advantage, and it will help increase sales and revenue right away.
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